Ad of the Day: Mothers speak out against online child exploitation in powerful campaign

On By Rgal Nv

The Canadian Center for Child Protection and advertising agency No Fixed Address are back with another spooky spot that brings many parents’ worst nightmares to life.

In a poignant new film raising awareness about online child sexual exploitation, it is highlighted that although Canada is considered one of the safest places to raise children, that safety disappears once they are in line.

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Titled “Safe Spaces,” the Canadian Center for Child Protection’s latest annual campaign features six courageous mothers sharing their personal stories. Each recounts their child’s experiences in the same places they thought their child would be safe, like a music room at school or in their bedroom.

The campaign urges Canadians to support the federal government’s Online Harms Bill, which requires social media companies to provide meaningful protection to children online.

Credits

C3P

Executive Director: Lianna McDonald

Associate General Director: Signy Arnason

Senior Director of Communications: Avery Wolaniuk

Communications Coordinator: Nicole Brownlee

No fixed address

Co-founder and CEO: Dave Lafond

President, no fixed address: Priyanka Goswami

Creative Directors: Alexis Bronstorph and Kelsey Horne

Vice President, Integrated Production: Cherie O’Connor

Executive Creative Director and Editor: Stuart Macmillan

Creative, artistic director and designer: Jean-Philippe Dugal

Group Account Director: Shawne Elnicki

Account Supervisor: Sarah Loo

Production

Red card

Director: Amélie Hardy

Executive producer: Nicolas Robert

Artistic director: Maxine Dutil Gravel

Production director: Marie-Anne April-Horth

Production coordinator: Aryane Roberge

Circumflex

Creative Director: Paul-Etienne Côté

Executive producer: Houng Ngui

Outsider

Editor: Alison Gordon

Executive producer: Kristina Anzlinger

Executive Producer: Kayan Choi

Alter Ego

Colorist: Lily Henry

Online Artist: Victoria Gatson

Producer: Spencer Butt

Executive producer: Hilda Pereira