Indosat launches digital solution for retail businesses

Jakarta. Indosat Ooredoo Hutchison (Indosat or IOH), through Indosat Business, recently announced the launch of NEXTretail.

According to IOH, it is an advanced integrated digital solution designed to optimize revenue for businesses in the retail sector, improve customer satisfaction and enhance operational efficiency in their stores.

By leveraging artificial intelligence (AI) and intelligent analytics, NEXTretail delivers better insights into customer needs, real-time personalization, more targeted customer loyalty programs, and an enhanced shopping experience.

“The world of retail is dynamically evolving and customer expectations are constantly increasing. The NEXTretail solution offered by Indosat Business is designed to deliver tangible digital transformation, improve efficiency and maximize customer satisfaction. NEXTretail is a tangible manifestation of our commitment to advancing the retail industry through cutting-edge technology innovations,” said Muhammad Buldansyah, Director and Chief Commercial Officer, Indosat Ooredoo Hutchison, as quoted in a press release.

He added: “This is in line with Indosat’s big goal of empowering Indonesia.”

NEXTretail encompasses a range of integrated and unique technology solutions.

Indosat Smart Digital Ads enables retailers to create personalized and targeted digital advertising campaigns based on customer preferences and behavior. With this, retailers can increase customer engagement by 30%, conversion rates by 25%, and ROI by 20%.

A case study shows a 25% increase in sales in a large retail chain after implementing the same solution.

Indosat’s AI-powered chatbot provides 24/7 customer service to address common customer service congestion, quickly handling common inquiries and routing more complex issues to human operators when necessary. This reduces response times by up to 50%, lowers customer service costs by 40%, and increases customer satisfaction by 30%.

Another solution is Smart Cashier, a system designed to speed up the payment process, ensuring safe and efficient transactions. This solution reduces payment times by 40%, improves transaction efficiency by 35% and reduces manual errors by 30%.

One retail store managed to increase checkout speed by 40% and transaction efficiency by 35% after using a similar solution.

Additionally, NEXTretail offers AI CCTV surveillance, which enables real-time monitoring using AI technology for anomaly detection and theft and fraud prevention. This solution can reduce incidents of theft and fraud by up to 50%, increase early detection of threats that can lead to losses by 30%, and reduce security costs by 20%.

Contact Indosat Business digital experts to learn more or visit ioh.co.id/business.

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